Spam elections

AutorEduardo Magrani
Páginas59-60

Page 59

See note 26

The Internet can and must play a more signiicant part in the electoral period. In order for this to happen, the democratic potential and communicative effect of digital platforms, as a result of their own characteristics, must be recognized by both the State and its citizens.

Recently, Jeferson Monteiro, who created the ‘Dilma Bolada’ proile on different social networks, temporarily took down its Twitter and Facebook pages in fear of being made liable for inluencing voters during the current election period. At the same time, the different parties began to implement such tools as spam text messages and automatic posts on social networks, paving the way for a strategic, digital guerilla dispute.

Both of these movements demonstrate, on one hand, how digital environments have been looded with pre-programmed robotic expressions, aimed at convincing the voters; and, on the other hand, how their true potential to be an arena for public debate is not being realized. Peoples’ fear of being liable for any comment and the lack of a solid culture of freedom of expression, have a cooling effect on the debate, which hinders the maturing of online discussion and deters the free manifestation of opinions in digital environments.

The Internet can and should play a more signiicant part during the electoral period. But this depends on the recognition of the democratic potential and the communicative effect of digital platforms, as a result of their own features, for the State as well as for its citizens.

The lack of comprehension of this potential becomes evident when searching for any existing regulation of such spaces. For example, electoral legislation, when dealing with the right of reply on the Internet, limits the response to an offensive comment to the same size and the same time. This makes sense if we think in terms of TV and Radio, but it makes very little sense...

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