Editorial
| Autor | Jorge Carneiro |
| Cargo | Editor-in-Chief |
Available online at
http://www.anpad.org.br/bar
BAR, Rio de Janeiro, v. 11, n. 3,
July/Sept. 2014
http://dx.doi.org/10.1590/1807-7692bar2014140037
Editorial
Dear BAR Readers,
It is my pleasure to bring to your attention six stimulating studies, which present interesting
insights into the Brazilian business context that can, to a great extent, be generalized to other
contexts.
The first a rticle (“Consumer Complaints and Company Market Value”, by Danny Clar o,
Antonio Fabio Fragoso, Silvio Laban Neto and Priscila Claro) brings a non-linear view to the
impact of consumer complaints on firm market value. Contrary to common sense, findings
suggest that low levels of complaints may lead to an increase in market value; on the other hand,
as could be expected, high levels of complaints have a negative impact on market value. In
addition, there seems to be a negative tradeoff effect by which efforts to reduce complaints may
negatively affect market value.
The second study (“Hockey Stick Phenomenon: Supply Chain Management Challenge in
Brazil”, by Lars Sanches and Orlando Lima Jr.) brings evidence that the spike in demand a t the
end of a sales period (known as the hockey stick phenomenon) has a negative impact on a
manufacturer’s long-term financial performance. The authors discuss remedies to deal with the
phenomenon.
The next paper (“Understanding Interorganizational Learning Based on Social Spaces and
Learning Episodes”, by Anelise Mozzato and Claudia Bitencourt) is a theoretical reflection on
the interorganizational nature of learning, which can take place in structured as well as in
unstructured social spaces. The phenomenon seems to be more of a social-behavioral, rather than
of a cognitive, nature.
The fourth article (“Polishing Knowledge: A Study of Marble and Granite Processing”, by
Simone Mezadre and Monica Bianco) uses ergology tools to investigate the relationship between
worker competency, professional training obtained on the job, and work experience in the absence
of an a priori formal education.
The fifth paper (“Effects of Int ernationalization on Ownership Structure: Evidence from
Latin American Fir ms”, by Hsia Hua Sheng and Vinícius Pereira) employs a gency theory to
explain the relationship between degree of internationalization and ownership concentration.
We close this issue with a bibliometric study (“A Bibliometric Study on Culture Research
in International Business”, by Claudia Pinto, Fernando Serra and Manuel Portugal Ferr eira) that
identified two main clusters of research on culture in international business studies (respectively,
conceptualization of culture and cultural distance), with Hofstede’s (1980) work delineating much
of the conceptual and empirical approach to culture-related studies.
Para continuar a ler
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