Between Two Worlds: an Ethnographic Study of Gay Consumer Culture in Rio de Janeiro
|Author:||Severino Joaquim Nunes Pereira - Eduardo André Teixeira Ayrosa|
|Position:||Universidade Gama Filho, Rio de Janeiro, RJ, Brazil - Fundação Getúlio Vargas, EBAPE/ FGV, Rio de Janeiro, RJ, Brazil|
It is not easy to study socially marginalized groups such as gays, ethnic minorities, and others. This is, however, an extremely relevant topic in the consumer behavior area since the status of members of a modern consumer society is largely denied to stigmatized social groups (Barbosa, 2006). The objective of this work is to shed light on how gay men in Rio de Janeiro use the discourse... (see full summary)
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