Preço - Produto e Serviço para o Consumidor - Forma de Afixação
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Page 54
Dispõe sobre a oferta e as formas de afixação de preços de produtos e serviços para o consumidor.
O PRESIDENTE DA REPÚBLICA
Faço saber que o Congresso Nacional decreta e eu sanciono a seguinte Lei:
Art. 1º Esta Lei regula as condições de oferta e afixação de preços de bens e serviços para o consumidor.
Art. 2º São admitidas as seguintes formas de afixação de preços em vendas a varejo para o consumidor:
I- no comércio em geral, por meio de etiquetas ou similares afixados diretamente nos bens expostos à venda, e em vitrines, mediante divulgação do preço à vista em caracteres legíveis;
II- em auto-serviços, supermercados, hipermercados, mercearias ou estabelecimentos comerciais onde o consumidor tenha acesso direto ao produto, sem intervenção do comerciante, mediante a impressão ou afixação do preço do produto na embalagem, ou a afixação de código referencial, ou ainda, com a afixação de código de barras.
Parágrafo único. Nos casos de utilização de código referencial ou de barras, o comerciante deverá expor, de forma clara e legível, junto aos itens expostos, informação relativa ao preço à vista do produto, suas características e código.
Art. 3º Na impossibilidade de afixação de preços conforme disposto no art. 2º, é permitido o uso de relações de preços dos produtos expostos, bem como dos serviços oferecidos, de forma escrita, clara e acessível ao consumidor.
Art. 4º Nos estabelecimentos que utilizem código de barras para apreçamento, deverão ser oferecidos equipamentos de leitura ótica para consulta de preço pelo consumidor, localizados na área de vendas e em outras de fácil acesso.
§ 1º O regulamento desta...
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