Pro-social Motivation beyond Firm Boundaries: The Case of the Genolyptus Network
| Autor | Nicolai Foss - Rosileia Milagres |
| Cargo | Copenhagen Business School - Fundação Dom Cabral, FDC |
Available online at
http://www.anpad.org.br/bar
BAR, Rio de Janeiro, v. 11, n. 4, art. 1,
pp. 364-384, Oct./Dec. 2014
http://dx.doi.org/10.1590/1807-7692bar2014130026
Pro-social Motivation beyond Firm Boundaries: The Case of the
Genolyptus Network
Nicolai Foss
E-mail address: njf.smg@cbs.dk
Copenhagen Business School
SMG Department, Copenhagen Business School, Kilevej 14, DK-2000 Frederiksberg, Denmark.
Rosileia Milagres
E-mail address: rosileiam@fdc.org.br
Fundação Dom Cabral - FDC
FDC, Av. Princesa Dianna, 760, Alphaville Lagoa dos Ingleses, 34000-000, Nova Lima, MG, Brazil.
Received 17 September 2013; received in revised form 7 April 2014 (this paper has been with the
authors for two revisions); accepted 9 April 2014; published online 1st October 2014.
Pro-social Motivation Beyond Firm Boundaries 365
BAR, Rio de Janeiro, v. 11, n. 4, art. 1, pp. 364-384, Oct./Dec. 2014 www.anpad.org.br/bar
Abstract
An influential body of literature in macro-management research (notably, organization theory and strategic
management) associates pro-social motivation solely with firm-like organizations, suggesting that such motivation
cannot thrive under more market-like arrangements. We question this argument on theoretical, as well as empirical,
grounds. As to the latter, we discuss the specific case of a network of firms in Brazil, the Genolyptus network.
We argue that this particular network manifests strong pro-social motivations. This implies that pro-social
motivations may thrive beyond corporate boundaries, contradicting the above argument. More constructively, the
case of the Genolyptus network points to the importance of intensive communication, rewards that are tied to joint
outcomes, knowledge-based authority and consensual decision-making as support arrangements that can build and
sustain pro-social motivations in non-firm governance structures.
Key words: pro-social motivation; joint production motivation; contractual governance; procedural governance;
networks.
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