Mercados na fronteira: avaliações online de consumidores de quiosques de praia como fonte de dados para comparar as representações coletivas de praia no Brasil e na Austrália
| Autor | Marina de Souza Sartore, Brian Coffey |
| Cargo | Associate Professor of Sociology at the Federal University of Sergipe. Researcher at the Postgraduate Program of Sociology and at the Postgraduate Program of Environment and Development/Professor at the Royal Melbourne Institute of Technology. Researcher at the Centre for Urban Research |
| Páginas | 77-107 |
DOI: http://dx.doi.org/10.5007/2175-7984.2019v18n43p77
7777 – 107
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Markets on the edge: Beach kiosk
TripAdvisor consumer online reviews
as dataset to compare Australian
and Brazilian beachfront collective
representations
Marina Sartore1
Brian Coffey2
Abstract
Consumer online reviews are written by amateurs, are published very fast, and are freely accessible
by anyone having internet access, bringing analytical challenges to the Social Sciences. In this
exploratory paper, we compare Australian and Brazilian beach kiosk TripAdvisor Written Reviews
(TWRs) and argue that they are a useful source to perceive differences in beachfront collective
representations. We also argue that to better understand the socio-logics of beachfront collective
representations, the content analysis of TWRs alone can be limited; therefore, we draw on other
qualitative methods, such as document analysis and eld observation. By combining such methods,
we conclude that Australian and Brazilian beachfront collective representations differ in categories
of time and space. Understanding beachfront collective representations of different countries can
bring consistent knowledge to help politicians tackle current coastal challenges, especially the
balance between commercial development and natural conservation of the beachfront.
Keywords: Economic Sociology, Seaside; Digital Media; Consumption, Big data.
1 Introduction
Beachfronts are intriguing places. Once only wild and exotic, beaches
have incorporated diverse uses over the years, becoming places for leisure,
1 Associate Professor of Sociology at the Federal University of Sergipe. Researcher at the Postgraduate Program of
Sociology and at the Postgraduate Program of Environment and Development. Contact author: marinass@ufs.br
2 Professor at the Royal Melbourne Institute of Technology. Researcher at the Centre for Urban Research.
Markets on the edge: Beach kiosk TripAdvisor consumer online reviews as dataset to compare Australian and Brazilian beachfront
collective representations | Marina Sartore, Brian Coffey
78 77 – 107
curing diseases, transgressing laws (CORBIN, [1988] 1990; URBAIN,
[1994] 2002; AZEVEDO, 2008), and commerce (SPEARRITT, 2003;
SARTORE, 2017). In Brazil, we nd beach kiosks among the many typical
commercial façades of the beach. For instance, in the city of Aracaju,
located in the Northeast of Brazil, there are around 50 beach kiosks on
a 16 km stretch of coast, where people pay to have fun (paying for meals
and drinks) on a free space (the beach). In doing so, it is common for
these people to get on their smartphones and write reviews, such as the
following one, posted on TripAdvisor3.
Great Choice! Lots of food, beer options. Good lunch and snacks. The Waitress [name]
provides a very good quality service, very attentive!! Price is fair, clean toilets, shower
available, playground for children (B2E70 – translated from Portuguese by the authors).
On the other side of the world, in Melbourne (Port Phillip Bay),
Australia, there are two beach kiosks where people, in a similar fashion,
also pay to have fun (paying for meals and drinks) on a free space (the
beach). In a similar fashion, these people also get on their smartphones
and write reviews, such as the following one, posted on TripAdvisor.
Nothing beats a good ol’ Aussie brekkie [breakfast] on the beach [...] fantastic eggs Benedict,
the strongest espressos, sides of bacon, feta, oh the marinated portobello mushrooms, how
do they do that? I love to sit outside on the big old picnic table made out of heavy timber
beams and watch beach goers, kiddies, puppies and the rolling waves right at my feet.
Nothing beats [the kiosk] for location, an early morning swim, a relaxing beach walk and the
best brekkie this side of Port Phillip Bay) (B3E10).
ese are consumer online reviews (CORs4) about experiences at
beachfront kiosks. Dierent from expert reviews, which are published by
specialized newspapers or travel guides, CORs are written by amateurs5,
are published very fast, and are freely accessible by anyone having internet
3 TripAdvisor was launched in 2000 and is now available in 49 countries. It has 490 million average monthly
unique visitors and an annual revenue of $1.62 billion (IR.TRIPADVISOR, 2019).
4 Amazon (ww.amazon.com) pioneered the Online Consumer Review platforms (BEAUVISAGE et al., 2013).
Nowadays, there are many others, such as TripAdvisor (www.tripadvisor.com); Yelp (www.yelp.com); Zomato
(www.zomato.com).
5 The use of the word “amateur” means that the reviewers don’t necessarily have the skills, nor the credentials,
that would turn them into professional reviewers, such as the reviewers from the Michelin 3 stars rating system.
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