Imitation modeling for the purpose of formation of the optimum assortment sales policy

AutorIrina Atyunkina - Alexey Kirpikov
CargoKazan Federal University, Institute of Management, Economics and Finance, Kazan, 420008, Russia - Kazan Federal University, Institute of Management, Economics and Finance, Kazan, 420008, Russia
Páginas51-64
Periódico do Núcleo de Estudos e Pesquisas sobre Gênero e Direito
Centro de Ciências Jurídicas - Universidade Federal da Paraíba
V. 8 - 04 - Ano 2019 Special Edition
ISSN | 2179-7137 | http://periodicos.ufpb.br/ojs2/index.php/ged/index
51
IMITATION MODELING FOR THE PURPOSE OF FORMATION OF THE
OPTIMUM ASSORTMENT SALES POLICY
Irina Atyunkina1
Alexey Kirpikov2
Abstract: Within the framework of the
scientific work, the algorithm for
formation of an optimal mix of the sold
commodity items in the conditions of
managing the risk of changing the capital
structure and obtaining the required
effectiveness of the financial and
economic activity of an economic entity
is investigated. A methodological
algorithm for solving the problem is
proposed using the tool of simulation
modeling. Consideration of alternative
approaches to financing the structure of
commodity stocks of an organization
taking into account possible scenarios of
changing market conditions determining
the efficiency of the company's operating
activities served as the target for the
formation of an array of simulation
experiments. Based on the provisions of
the corporate finance theory, a functional
relationship was established between the
productive and factor characteristics of
1 Kazan Federal University, Institute of Management, Economics and Finance, Kazan, 420008,
Russia
2Kazan Federal University, Institute of Management, Economics and Finance, Kazan, 420008,
Russia
the simulation model. Justification of the
author's position on the specific features
of the solution of the problem posed
stipulated the inclusion in the
methodological algorithm of the basics
of ABC-XYZ analysis, as well as the
VAR toolkit. Analytical processing of
the results was based on the
interpretation of descriptive statistics
indicators, the most important of which
was the share of experiments
demonstrating the possibility of
maintaining the required margin of
financial strength, as well as the absolute
amount of profit before tax, obtained as
a result of the mathematical expectation
of profit in conditions of optimistic,
probable and pessimistic scenarios.
Keywords: simulation modeling,
financial stability, scenario analysis,
financing strategies, ABC-XYZ

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