Heterogeneity of Isomorphic Pressures: Intertwining the Resource-Based View and the Neoinstitutional Approach
| Autor | Silvio Popadiuk - Edward Rivera Rivera - Walter Bataglia |
| Cargo | Universidade Presbiteriana Mackenzie, CCSA - Universidade Presbiteriana Mackenzie, NEVAL - Universidade Presbiteriana Mackenzie, CCSA |
Available online at
http://www.anpad.org.br/bar
BAR, Rio de Janeiro, v. 11, n. 4, art. 5,
pp. 455-475, Oct./Dec. 2014
http://dx.doi.org/10.1590/1807-7692bar2014130003
Heterogeneity of Isomorphic Pressures: Intertwining the
Resource-Based View and the Neoinstitutional Approach
Silvio Popadiuk
E-mail address: spopadiuk@gmail.com
Universidade Presbiteriana Mackenzie - CCSA
Rua da Consolação, 896, Prédio 29 – PPI, 01302-907, São Paulo, SP, Brazil.
Edward Rivera Rivera
E-mail address: riverarivera@uol.com.br
Universidade Presbiteriana Mackenzie – NEVAL
Rua da Consolação, 896, 01302-907, São Paulo, SP, Brazil.
Walter Bataglia
E-mail address: batagliaw@gmail.com
Universidade Presbiteriana Mackenzie - CCSA
Rua da Consolação, 896, Prédio 29 – PPI, 01302-907, São Paulo, SP, Brazil.
Received 22 July 2013; received in revised form 15 August 2014 (this paper has been with the
authors for three revisions); accepted 20 August 2014; published online 1st October 2014.
Heterogeneity of Isomorphic Pressures 456
BAR, Rio de Janeiro, v. 11, n. 4, art. 5, pp. 455-475, Oct./Dec. 2014 www.anpad.org.br/bar
Abstract
The purpose of this research is to establish a conceptual framework that contributes to explaining sustained
competitive advantage, forming an analytical framework that brings the resource-based view and organizational
analysis’ neoinstitutional approaches closer together. A detailed epistemological articulation has been undertaken
to advance the understanding of strategy and competitive advantage in organizations, aggregating contribution to
the literature with the proposal of a theoretical model that steadily articulates elements from organizational
institutionalism and the resource-based view. Hence, the major contribution is to associate the resource-based view
and organizational analysis’ neoinstitutional theory as a means to reformulate th e notion of institutional
isomorphism, and have a potential new explanation for organizational diversity and the existence of organizations
that are more capable of generating (or maximize) value than others. In its formulation, the similarity among
organizations in their fields provides the baseline for organizational performance. Thus, it is from this baseline
level that organizations would then be able to differentiate themselves and generate sustainable competitive
advantage through active and selective response to different institutional pressures.
Key words: isomorphism; resources; diversity; heterogeneity; competitive advantage.
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