Gender and Work: Representations of Femininities and Masculinities in the View of Women Brazilian Executives

AutorAlexandre de Pádua Carrieri - Ana Paula Rodrigues Diniz - Eloisio Moulin de Souza - Raquel Santos Soares Menezes
CargoUniversidade Federal de Minas Gerais, UFMG - Universidade Federal de Minas Gerais, CEPEAD/UFMG - Universidade Federal do Espírito Santo, UFES - Universidade Federal de Minas Gerais, CEPEAD/UFMG
Available online at
http://www.anpad.org.br/bar
BAR, Rio de Janeiro, v. 10, n. 3, art. 3,
pp. 281-303, July/Sept. 2013
Gender and Work: Representations of Femininities and
Masculinities in the View of Women Brazilian Executives
Alexandre de Pádua Carrieri
E-mail address: aguiar.paduacarrieri@terra.com.br
Universidade Federal de Minas Gerais - UFMG
UFMG/FACE/CEPEAD, Rua Curitiba, 832/1202, Centro, 30170-12 0, Belo Horizonte, MG, Brazil.
Ana Paula Rodrigues Diniz
E-mail address: anaprdiniz@hotmail.com
Universidade Federal de Minas Gerais CEPEAD/UFMG
UFMG/FACE/CEPEAD, Rua Curitiba, 832/1202, Centro, 30170-12 0, Belo Horizonte, MG, Brazil.
Eloisio Moulin de Souza
E-mail address: eloisiomoulin@gmail.com
Universidade Federal do Espírito Santo - UFES
Programa de Pós-Graduação em Administração/UFES, Av. Fernando Ferrari, 514, Goiabeiras, 29075-910,
Vitória, ES, Brazil.
Raquel Santos Soares Menezes
E-mail address: anaprdiniz@hotmail.com
Universidade Federal de Minas Gerais CEPEAD/UFMG
UFMG/FACE/CEPEAD, Rua Curitiba, 832/1202, Centro, 30170-12 0, Belo Horizonte, MG, Brazil.
Received 30 May 2012; received in revised form 22 February 2013 (this paper has been with the
authors for three revisions); accepted 4 March 2013; published online 21 May 2013.
A. de P. Carrieri, A. P. R. Diniz, E. M. de Souza, R. S. S. Menezes 282
BAR, Rio de Janeiro, v. 10, n. 3, art. 3, pp. 281-303, July/Sept. 2013 www.anpad.org.br/bar
Abstract
The purpose of this article is to identify and analyze social representations of femininity and masculinity, as
reported by women business executives in Brazil. For that, the research resorted to semi-structured interviews of
sixty-four executives from seven Brazilian citie s. As a technique for data analysis, this research utilized the
theoretical and conceptual basis of French discourse analysis. When gender issues b ecome related to the specific
qualities o f being a woman and a business executive or to the interfaces that gender may establish with an
individual’s work contradictions ma y emerge from the constr uction of a particular thematic . Also, positive and
negative aspects of being a female executive exist, namely: (a) representations of an executive; (b) feminine
competency and incompetency; (c) dilemmas regarding sensitivity; (d) conflicts involving seduction power; (e)
omissions, prejudice and violence suffered by women at work; and (f) motherhoo d.
Key words: femininity; masculinity; business executive; gender; Brazil.

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