Gamification possibility use for the development of population civil activity platforms
| Autor | Olga V. Rogach - Elena V. Frolova - Tatyana M. Ryabova - Valeriy V. Bondaletov - Andrey V. Prokhorov |
| Cargo | Candidate of sociological sciences, assistant professor at the Department of Management and Administration. e-mail: rogach16@mail.ru. - Doctor of sociological sciences, professor of the Department of Management and Administration. e-mail: efrolova06@mail.ru. - Candidate of sociological sciences, assistant professor at the Department of ... |
| Páginas | 301-313 |
Periódico do Núcleo de Estudos e Pesquisas sobre Gênero e Direito
Centro de Ciências Jurídicas - Universidade Federal da Paraíba
V. 8 - Nº 07 - Ano 2019 – Special Edition
ISSN | 2179-7137 |
http://periodicos.ufpb.br/ojs2/index.php/ged/index
301
GAMIFICATION POSSIBILITY USE FOR THE DEVELOPMENT
OF POPULATION CIVIL ACTIVITY PLATFORMS
Olga V. Rogach1
Elena V. Frolova2
Tatyana M. Ryabova3
Valeriy V. Bondaletov4
Andrey V. Prokhorov5
Abstract: The authors conducted the
study of electronic referendum system of
the Moscow government "Active
Citizen" in order to determine the
possibilities of gamification use on the
platforms for civil participation, the
influence of game mechanics on the civic
activity of Russians. The methods of
research were the following ones:
qualitative analysis of "Active citizen"
user feedback, presented on the official
Internet portal, as well as user interviews
(N = 30). The interview allowed to reveal
the motivational attitudes of the
1 Candidate of sociological sciences, assistant professor at the Department of Management
and Administration. e-mail:
rogach16@mail.ru.
2 Doctor of sociological sciences, professor of the Department of Management and
Administration. e-mail: efrolova06@mail.ru.
3 Candidate of sociological sciences, assistant professor at the Department of Management
and Administration. e-mail:
tani-87@inbox.ru.
4 Candidate of sociological sciences, assistant professor of the Institut innovatsionnykh
tekhnologiy i gosudarstvennogo upravleniya. e-mail:
bondaletovvv@mail.ru.
5 Candidate of philology, associate professor at the management, marketing and
advertising department; Head, The Centre of Educational Services Marketing, Derzhavin
Tambov State University. e-mail:
proh_and@rambler.ru.
respondents' representation on the
platform "Active citizen", to evaluate the
key parameters of the civil activity
platform functioning and the elements of
gamification. The result of the study
determined that the civil platform creates
an opportunity to discuss some important
issues for the city. However, with the
observation of democratic procedure
appearance, there is the substitution of
real participation in the state
management for the possibility of
discussion. The performed study showed
the ambivalent nature of gamification
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