A Constructionist Approach for the Study of Strategy as Social Practice

AutorAlfredo Rodrigues Leite da Silva - Alexandre de Pádua Carrieri - Eloisio Moulin de Souza
CargoUniversidade Federal do Espírito Santo-UFES Vitória, ES, Brazil - Universidade Federal de Minas Gerais-CEPEAD/UFMG, Belo Horizonte, MG, Brazil - Universidade Federal do Espírito Santo-UFES, Vitória, ES, Brazil
Available online at
http://www.anpad.org.br/bar
BAR, Rio de Janeiro, v. 9, Special Issue,
art. 1, pp. 1-18, May 2012
A Constructionist Approach for the Study of Strategy as Social
Practice
Alfredo Rodrigues Leite da Silva *
E-mail address: alfredoufes@gmail.com
Universidade Federal do Espírito Santo - UFES
Vitória, ES, Brazil.
Alexandre de Pádua Carrieri
E-mail address: aguiar.paduacarrieri@terra.com.br
Universidade Federal de Minas Gerais – CEPEAD/UFMG
Belo Horizonte, MG, Brazil.
Eloisio Moulin de Souza
E-mail address: eloisiomoulin@gmail.com
Universidade Federal do Espírito Santo – UFES
Vitória, ES, Brazil.
* Corresponding author: Alfredo Rodrigues Leite da Silva
FUCAPEFMG/FACE/CEPEAD, Av. Fernando Ferrari, 1358, Goiabeiras, Vitória, ES, 29075-010, Brazil.
Copyright © 2012 Brazilian Administration Review. All rights reserved, including rights for
translation. Parts of this work may be quoted without prior knowledge on the condition that
the source is identified.
A. R. L. da Silva, A. de P. Carrieri, E. M. de Souza 2
BAR, Rio de Janeiro, v. 9, Special Issue, art. 1, pp. 1-18, May 2012 www.anpad.org.br/bar
Abstract
The goal of this pap er is to present an analytical perspective of stra tegy as social practice in organizations by the
articulation of proposals b y Foucault, Certeau and Moscovici on social dynamics. To accomplish its intents it
discusses the convergences and divergences between social dynamics in Foucault (1972, 1999 , 2003a, 2003b),
knowledge, power and s ubjectivities from Moscovici (1961), and Social Representation Theory (SRT) as
articulated with the concept of everyday strategies and tactics by Certeau (1990). The paper presents the micro
and macro delineations in investigations involving strategy-making practices i n organizations over ti me. The
studies of strategy as so cial practices are focused only on the micro-social level of CEO practices in
organizations and don’t consider the involvement o f these practices at the macro-social level. Thus, this paper
aims at acknowledging the roles played by experimentation and by the researcher’s theoretical position, but also
at offering the actors an opportunity to present the micro and macro aspects that involve their strategy practices
in a given organization. This way, a dynamic reference is obtained that allows for the compari son of empirical
data in the analysis of strategy as a social practice.
Key words: discourse social practices social representation theor y strategy.

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