As práticas sancionadas a título de concorrência desleal
| Autor | Robson Zanetti |
| Cargo | Advogado. Doctorat Droit Prive Université de Paris 1 Panthéon-Sorbonne. Corso Singolo Diritto Privato Universitá degli Studi di Milano |
As práticas sancionadas a título de concorrência desleal são contrária aos usos comerciais podendo elas entre outras: denegrir, imitar, desorganizar um mercado e se apresentar sob a forma parasitária. Desta forma, demonstraremos sucintamente como cada um destes comportamentos desleais que constituem atos de concorrência desleal se manifestam desviando a clientela de outros comerciantes pertencentes ao mesmo setor de atividades.
1 – O prática de denegrir a imagem do concorrente
A prática de denegrir consiste a desacreditar seus concorrentes utilizando de meios que não estão conformes aos usos comerciais e que tem por objetivo difundir falsas informações sobre os produtos dos concorrentes.
Visando uma pessoa a ser denegrida o fato de não ser citado seu nome não é essencial para que exista o denegrimento porque é suficiente que esta pessoa seja identificável.
2 – A imitação
É a busca da confusão com os produtos do concorrente para desviar a clientela. A confusão pode aparecer entre produtos que procuram ser assimilados ou a reputação de empresas concorrentes.
3 – A desorganização do mercado
A desorganização de mercado parece como o conjunto de manobras visando desestabilizar a organização interna de uma empresa tanto em sua produção com a divulgação do segredo industrial como na gestão de seu pessoal (corrupção e contratação do pessoal de um concorrente com a finalidade de desorganizar o mercado da empresa concorrente).
Desta forma devem ser sancionados os atos de destruição de meios publicitários...
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