Adwords In Brazil: A Different Approach

Author:Mr Maurício Maleck
Profession:Veirano e Advogados Associados

In Brazil, paying for AdWords services for internet searching engines such as Google and Bing can amount to trademark infringement and unfair competition. In Twogo v. Togo,[1]the State Appeals Court of São Paulo held that there had been trademark infringement and unfair competition, prohibiting the defendant from using the terms '2gotur', '2go turismo' and 'TWOGO' associated with tourism services from Google's AdWords, as 'TWOGO' is the plaintiff's registered mark and is its registered domain name. When a search was done of these terms, the results led first to the defendant's web page, as it had used the...

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