Apresentação
Autor | Prof. Dr. Eduardo Dall’Alba |
Em seu quarto número, a Global Manager, Revista do Curso de Administração da Faculdade da Serra Gaúcha, traz assunto diverso, fruto da pesquisa laboriosa dos professores da Instituição. A partir deste número, a revista passa também a abrigar artigos destacados de alunos da Instituição, criando um espaço inédito para a publicação e conseqüente valorização do corpo discente, e realizando a função maior, a de integração dos professores e alunos na pesquisa acadêmica.
Aqui se encontram alguns estudos sobre diversos temas: controle e orçamentos de capital, efeito da garantia, perfis de mercado, além das gestões de: risco de crédito, de feira de negócios e preventiva da saúde. Há ainda o texto sobre a ecodesign e, a novidade, um artigo sobre as Seis propostas para o próximo milênio, onde uma aluna exercita seu poder de argumentação.
Diverso também é o tom de cada artigo, aonde cada pesquisador vai a busca de soluções para os problemas que afligem o mercado, localizando, aqui e ali, os estratagemas funcionais de cada área específica...
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