Vol. 12 No. 2, April - April 2015
Index
- Editorial.
- When a thousand words are (not) enough: an empirical study of the relationship between firm performance and attention to shareholders.
- On the contributions of knowledge-intensive business-services multinationals to laggard innovation systems.
- Moderating effects of sales promotion types.
- Brazilian multinationals' ownership mode: the influence of institutional factors and firm characteristics.
- Profiling the buzz agent: product referral and the study of social community and brand attachment.