O processo de internalização da sustentabilidade nas organizações: Contribuições neoinstitucionais

AutorMauro Guilherme Maidana Capelari - Bernardo Carlos Spaulonci Chiachia Matos De Oliveira - Dayanne Marciane Gonçalves - Luciano Munck
CargoUniversidade Estadual de Londrina, Programa de Pós-Graduação Stricto Senso em Administração, PR, Brasil
Páginas101-108
101
UNOPAR Cient., Ciênc. Juríd. Empres., Londrina, v. 14, n. 1, p. 101-108, Mar. 2013.
CAPELARI, M.G.M. et al.
Mauro Guilherme Maidana Capelaria*; Bernando Carlos Spaulonci Chiachia Matos de Oliveiraa; Dayanne Marciane
Gonçalvesa; Luciano Muncka
Resumo
O presente artigo objetiva explorar as possíveis contribuições da teoria Neoinstitucional Sociológica - TNIS - para a compreensão do processo de


              
 
        
      
       
     

                 
possibilidade de uso da TNIS como aporte para o entendimento da internalização da sustentabilidade ambiental nas organizações.
Palavras-chave: Neoinstitucionalismo. Organizações. Sustentabilidade Ambiental.
Abstract
This paper aims to explore the possible contributions of New Institutionalism Sociological Theory (NIST) in order to understand the

characteristics between NIST and sustainable environmental perspective in organizations, through the perspective of the internalization
process. Therefore, the research was methodologically based on national and international references, such as journals, books, abstracts and
reviews. First, the nuances of NIST were explained then a concept of environmental sustainability was created. Towards both perspectives, three
    
that belongs to a social construct, minimizing, therefore, the methodological individualism. The second issue examined the isomorphic bias of

sustainability through the perspective of cognitive bias, as a way of organizational compliance to external values, approaching NIST from a
deterministic debate about human nature and organizational theories. We conclude, therefore, that there are points of convergence between
Neo Institutionalism Theory and the perspective of environmental sustainability that prove the possibility of using NIST as a contribution to
understand the internalization of environmental sustainability in organizations.
Keywords: New Institutionalism. Organizations. Environmental Sustainability.
O Processo de Internalização da Sustentabilidade nas Organizações: Contribuições
Neoinstitucionais
The Internalization Process of Sustainability in Organizations: New Institutionalism
Contributions
aStricto Senso
capelari57@hotmail.com
1 Introdução
O pensamento cartesiano e a revolução industrial deram
          


acarretando desastres ambientais consideráveis. Com a
     

        
particularidades da modernidade estão atreladas ao ritmo
    
         
  

        
   
para a compreensão de determinadas características e

      
      
       
       
          

         
        
Nações Unidas para o Meio Ambiente e legislações ambientais
        
       
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